That content marketing is a growing force is no surprise to anyone who follows trends in marketing. Blog posts and articles citing the benefits quality content has on branding, SEO and customer loyalty abound.
Nonetheless, it’s nice to be able to match some numbers to all the talk. Business Bolts performed a survey of 265 individuals, a mix of small business owners and marketing professionals, in order to gain a sense of how businesses are approaching content marketing in 2013.
You can find the full report on their findings here.
- Content marketing is good for SEO
77% of respondents said content marketing helped increase web traffic, and 71% said it helped them achieve higher rankings
- Content marketing is good for ROI
Although there are challenges in many cases to tracking the relationship between content marketing and sales, 59% said they believed that content marketing helped them up their sales numbers.
- Content marketing strengthens brand awareness
70% reported this benefit, another that’s hard to track, but crucial for small business success.
The good news for freelance writers and content developers: many respondents expressed a desire to find good content producers.
The bad news: few have made content production a high budget item. Most (61%) reported still doing the majority of their content development in house, but of those that worked with freelancers the amount they’re paying is piddling. 14% spend less than $15 for 1,000 words, and 17% spend between $16 and $25.
It’s clear that businesses have a growing awareness of the benefit good content provides. Hopefully, their willingness to value those helping them reap that benefit will increase in time as well.