Ecommerce Writing Samples

People spend billions of dollars every year online. For ecommerce businesses to get their piece of that spending, they have to work to get found in a crowded space. I’ve worked with a number of businesses in the ecommerce space using content marketing to improve their SEO and reach more customers. Here are a few ecommerce writing samples*.

Customer Retention Strategies for Ecommerce Websites

Getting new customers is obviously part of a good ecommerce strategy. But for true success, getting those customers to come back is at least as important.

“Out of Stock” Doesn’t Have to Mean Out of Customers

Getting someone to the point where they’re ready to buy is hard enough. You don’t want inventory issues to mean you lose them completely. A few smart ecommerce strategies can help you keep their interest and loyalty, even if they have to wait on getting that product.

4 Ways to Use Your Top Amazon Product Review Keywords

Knowing what customers want is crucial to business success. For Amazon sellers, the product review keywords Amazon provides are an underutilized tool for learning more about your customers

Accounting 101 for Subscription Businesses

Building a business model that relies on repeat business is smart! But you have to get your accounting right for the business model to pay off.

How to Boost Ecommerce Sales

If you’re struggling to get enough sales for your ecommerce business, this post outlines both short-term strategies to increase sales now, and more long-term ones to build a more successful business over time.

The Dark Side of UX: Why to Avoid Dark Patterns

Dark patterns may earn you more money in the short term, but those profits come with a cost. This post looks at what dark patterns are, and why businesses should steer clear of them.

A Guide to Ecommerce Price Testing

Pricing is one of the hardest parts of running an ecommerce business. Here are some tips to doing ecommerce price testing so you don’t leave money on the table.

How to Get Amazon Verified Purchase Reviews

Reviews play a big role in the purchasing decisions customers make on Amazon. Here’s a guide on the legitimate ways to earn verified reviews.

Dropshipping 101

Dropshipping is one of the most affordable options for starting a new ecommerce business. This post gives a beginner’s overview of how to do it.

A Senior’s Guide to Selling Items Online

For many seniors, starting an ecommerce business is a good way to make some extra money in retirement.

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