Prefer to jump straight to niche-specific samples? Here you go: B2B Tech, Ecommerce, Online Marketing, Financial Services and Fintech, Senior Care
Client Blog Posts
For Velocitize:
No, You Don’t Need an App for That
Yes, mobile is a big deal and you definitely need to make sure your website and digital products work well on all device types. But does that always mean building an app? Not necessarily.
The Business Case for Collecting Less Data
Marketers love to talk about data and the value of being data driven. But are you really using all the data you have now? Collecting less data can actually be good for your brand.
For Zapier:
Not an Auditory Learner? Here’s How to Make Meetings Work for You
For people who (like me) learn better through reading and writing than listening, business meetings present a serious challenge. You probably can’t avoid them completely—but you can use some strategies to help you better process the information.
For Shared Assessments:
Do you know who has your data and how they’re using it? The data economy is vast, and many consumers have no idea just how far it goes. But governments and consumers are increasingly pushing for more transparency and regulation.
For office workers around the world, the pandemic introduced a huge shift to remote work. While that shift has offered a lot of benefits to workers and businesses alike, it also introduced a lot of new risks for businesses.
For Zendesk:
Organizational Change Management: 8 Proven Models to Navigate Change
Change is hard. Making sure an organizational change achieves its goals and sticks for the long term is an uphill battle. You’ll increase your odds of success if you take time to learn from proven processes others have used.
For HostGator:
How to Use Pop-Ups Without Being Annoying
Ask anyone you know and they’ll probably say they hate pop-ups. Yet they’re everywhere you go online. Should you use pop-ups on your website? And if you do, is it possible to do so without pissing off your visitors?
Best Practices for Conversion Rate Optimization
Getting website traffic is hard enough, but if people never follow up that visit with action, the traffic isn’t worth much. This post provides tips for how to increase website conversion rates.
For Audiense:
6 Experts Spill on How to Build a Bigger (And Better) Audience
Before you can sell your services, you need the attention of the people you’re trying to sell to. Building an audience is no easy feat, but it’s a great way to make sure potential clients are paying attention. In this piece, six expert consultants share their strategies for gaining an audience.
13 Steps to Building and Monetizing an Online Community
Online communities can be immensely valuable for both those running them and their members. But running an online community takes work, and if you want that effort to translate into money, you need to figure out how to monetize your online community.
For eComEngine:
4 Ways to Use Your Top Amazon Product Review Keywords
Guest Posts and Articles
For Fast Company:
Why Professional Networking Groups for Women Remain Valuable
Across the country, groups and spaces devoted to helping women connect with each other professionally proliferate. And there are good reasons why.
For the Content Marketing Institute Blog:
Rich Results: 5 SEO Strategies Marketers Must Use
The SERPs evolve. Here are five things businesses should do to account for the rise in rich search results.
For Orbit Media:
How to Earn Links from Writers (7 Tips from the Writers Themselves)
Every professional content writer has some general guidelines when it comes to deciding which content is worth linking to. If you care about earning links (and you should), it pays to know what writers are looking for.
For MarketingProfs:
5 Steps to Affordable and Effective Small Business Content Marketing
Content marketing has moved out of the realm of hype and onto the list of things most businesses need to be thinking about to succeed online. Good content marketing does require time and money though, which makes it scary for small businesses. Here are some ways to make sure content marketing is successful and sustainable.
Long-Form Content Marketing
For HostGator:
15+ Link Building Ideas for eCommerce Sites
Link building’s the hardest part of SEO (search engine optimization) for most businesses. Read this comprehensive guide on different smart strategies eCommerce websites can use to earn links.
A thorough look at some of the main trends web designers are using for different types of websites today.
Compact Appliance Buyer’s Guide:
A Buyer’s Guide to Espresso Machines
There’s coffee, and then there’s espresso. Whether you’re an espresso connoisseur or someone who just wants to save a few bucks each day by making your favorite espresso drinks at home, the market for espresso machines is large and can be overwhelming. This guide can help anyone on the market for an espresso machine gain a clear idea of what to look for.
Wine Cooler Direct Buyer’s Guide:
The Ultimate Guide to Corkscrews and Wine Openers
No matter how great that bottle of wine you’re ready to drink is; it’s worthless if you don’t have a way to open it. Turns out, you have more options for getting that bottle open than you may have realized. This guide provides a comprehensive view of the different types of wine openers available and what you need to know about each.
You can also find examples of my writing about content marketing and copywriting on the Austin Copywriter blog.
If you want help with your content, learn more about how I work and get in touch and let me know what you need.