Freelance Content Writer
The more that traditional advertising methods compete for the attention of consumers, the better people get at tuning them out. How much attention do you pay to the commercials on tv, the billboards you drive by, or the ads you hear on the radio?
Good marketing has evolved away from these unsuccessful attempts to convince people to pay attention when they’d rather focus on other things, and more towards a new method that strives to associate a business with the value it can provide.
The idea is to switch from screaming for attention from the masses to gaining a reputation with those who are already interested in what you have to offer. Doesn’t that sound better?
Content marketing consists of:
- Guest Posts
- White Papers
- Press Releases
- Informational Videos
- E-mail Newsletters
- Website Copy
- Powerpoint Presentations
Developing valuable informational content draws more consumers to your website, helps with SEO, improves the company’s reputation and gives customers confidence in the expertise of your business.
As the Austin Copywriter moniker suggests, not quite all of the listed formats fall into my wheelhouse. I am not the girl to come to when you want help designing an infographic. What I can do is help your business develop written content, and provide consulting to generate ideas and form a plan that includes other formats that might work for you.
Contact me today if you’re ready to get started. Or if you’d like a more detailed understanding of content marketing before diving in, check out this white paper on the basics of content marketing.