Freelance Content Marketing Writer
The more that traditional advertising methods compete for the attention of consumers, the better people get at tuning them out. How much attention do you pay to the commercials on TV, the billboards you drive by, or the ads you hear on the radio?
Good marketing has evolved away from these unsuccessful attempts to convince people to pay attention when they’d rather focus on other things, and more toward creating content for your target audience that teaches them to associate your business with the value it provides.
The idea is to switch from screaming for attention from the masses to gaining a reputation with those who are already interested in what you have to offer. Doesn’t that sound better?
Developing valuable informational content draws more consumers to your website, helps with SEO, improves your reputation, and gives customers confidence in the expertise of your business.
All of which adds up to more people deciding to choose you when it’s time to buy.
My freelance content marketing services include:
- Guest Posts
- White Papers
As the Austin Copywriter name suggests, I can’t help you with every type of content that may be included in your content marketing program—I am not the person to turn to for help designing an infographic, for instance.
What I can do is consistently develop written content for your business that will help you connect with your target audience.
Contact me today if you’re ready to get started.
Or if you’d like a more detailed understanding of content marketing before diving in, check out this white paper on the basics of content marketing.