For the Content Marketing Institute Blog:
The SERPs are changing. Here are five things you can do now to adapt to the rise in rich search results.
Adaptive content means a better experience for consumers and higher conversion rates for marketers. As more businesses see the benefit and dip their toes into these new waters, content creators can expect to see changes in how their work looks. Here’s what to expect.
Research shows that personalized marketing can get better results, but a lot of marketers are still struggling to do it well. This post looks at four examples of companies that provide impressive personalized experiences to their customers and leads.
For Orbit Media:
Every professional content writer has some general guidelines when it comes to deciding which content is worth linking to. If you care about earning links (and you should), it pays to know what writers are looking for.
Content marketing has moved out of the realm of hype and onto the list of things most businesses need to be thinking about to succeed online. Good content marketing does require time and money though, which makes it scary for small businesses. Here are some ways to make sure content marketing is successful and sustainable.
Nonprofit marketers have to go into high gear during the holiday season – that’s when the majority of all donations come in. This post outlines eight ways to increase your donations at the time of year it matters most, with examples to help readers get inspired.
Freelancing can be extremely rewarding, but you have to know what you’re getting into. If you’re considering the transition from a full-time job to freelancing, these seven steps can help you pull it off.
For Kuno Creative:
One of the biggest hurdles to getting consumers interested in green energy alternatives is a lack of knowledge on what solutions are available and how they work. This interview with Danielle Marquis of AMCG explains how one company is using inbound marketing to leap that hurdle.
If your product collects data on how people are using it, you could be able to turn that into content your audience can benefit from.
For The Zebra:
You know to ignore emails from Nigerian princes and hang up the phone when someone claiming to be from the IRS asks for your credit card info. But are you savvy enough to avoid these sophisticated real estate scams? This post collects anecdotes from experts and normal homebuyers alike who have had run-ins with common real estate scams.
A seasonal story for October, this post provides details on seven spooky destinations across the U.S. for thrill seekers to check out.
Loyal customers are one of the most valuable resources marketers have, and one that many marketing departments lack a strategy for working with. Here’s how to start building the relationships that fuel better marketing.
For Senior Advisor:
Many people find themselves in the role of caregiver without ever planning on it. Taking care of an ailing loved one can quickly take over your whole life if you’re not careful. The book by Pamela D. Wilson discusses the risks of falling into the “caregiving trap” and what caregivers can do to balance the challenges they face.
For A Place for Mom:
Caregiving is stressful. And while many caregivers know that support groups can provide value, getting out of the house to make it to an in-person group can be difficult to fit in. But today caregivers have a more convenient option: online caregiving support groups.
Many families find in-home care to be the best option when a senior loved one needs more than family members can provide alone. But getting all the financial details right can be confusing. This post collects advice from accountants on how to manage the financial side of home care.
Online Colleges Guides:
Many online students learn too late that some of the credits they’ve invested time and money into won’t pay off when they change schools. Here’s the knowledge you need to avoid that fate.
For a long time, online learning got a bad rap because of the prevalence of for-profit colleges. Every online student should take the time to research the school they’re going to attend and understand what they’re getting into. This guide will help you understand what to expect from for-profit colleges.
Much of the southwest United States is in the midst of a long-term drought, yet it’s not abnormal to see neighborhoods full of green lawns in some of the most hard-hit areas. Xeriscaping is a landscaping method that makes it possible for homeowners to adapt to the current climate patterns, without losing out on the beauty of a nice lawn.
Compact Appliance Buyer’s Guide:
There’s coffee, and then there’s espresso. Whether you’re an espresso connoisseur or someone who just wants to save a few bucks each day by making your favorite espresso drinks at home, the market for espresso machines is large and can be overwhelming. This guide can help anyone on the market for an espresso machine gain a clear idea of what to look for.
Wine Cooler Direct Buyer’s Guide:
No matter how great that bottle of wine you’re ready to drink is; it’s worthless if you don’t have a way to open it. Turns out, you have more options for getting that bottle open than you may have realized. This guide provides a comprehensive view of the different types of wine openers available and what you need to know about each.
You can also find examples of my writing about content marketing and copywriting on the Austin Copywriter blog.