Prefer to jump straight to niche-specific samples? Here you go: B2B Tech, Ecommerce, Online Marketing, Financial Services and Fintech, Healthcare and Senior Care
Note: a lot of my recent writing samples are ghostwritten. If you’d like to see more recent pieces, get in touch.
Client Blog Posts
For Zapier:
Not an Auditory Learner? Here’s How to Make Meetings Work for You
For people who (like me) learn better through reading and writing than listening, business meetings present a serious challenge. You probably can’t avoid them completely—but you can use some strategies to help you better process the information.
For Zendesk:
Hiring skilled customer service agents is the most important part of providing an exceptional customer service experience. But if you don’t equip your agents with the right tools to put those skills to good use, they’ll have a harder time realizing their potential. A mobile help desk is a valuable collection of customer service tools that empower agents to do their jobs effectively from anywhere.
11 Email Etiquette Tips for Better Customer Emails
As popular as social media and text have become, email is still one of the top ways customers prefer to communicate with brands. That means it’s as important as ever to understand and follow basic email etiquette.
For GrowthLoop:
How to Scale Personalization (and Fix your Customer Experience) With the Right Tech Stack
Personalization has been a buzzword in the business world for a while now for a good reason: when done well, it works. The hard part is figuring out how to actually do it well. A big part of that is investing in the right tech stack. This article tackles some of the main products you need for effective personalization at scale.
For StretchDollar:
Health Stipends for Small Business Employees: the Good, the Bad, (and the Better Option)
The small business health insurance market is extremely complicated and expensive. For many small business owners, it seems much easier and more straightforward to simply offer employees a stipend to buy their own health insurance. But before you go that route, it’s important to understand the downsides of giving employees extra cash for health insurance.
How Prescription Coverage Works and How to Save Money: A Guide for Small Businesses
As with most things related to health insurance in the U.S., prescription drug coverage can be complicated and confusing. This guide covers terms like formularies and copays, how they impact your ability to afford your meds, and practical tips for getting the drugs you need at a cost you can afford.
Helping Employees Achieve Pawsitively Perfect Help with StretchDollar [Case Study]
Pawsitively Perfect is a pet grooming salon in Dayton, Ohio. The small business recognized that having employees that are happy and healthy is key to properly taking care of the pets they serve. But providing health insurance for a company with only 10 employees is no easy feat. This case study covers how StretchDollar helped bring employee health benefits within reach.
For Promevo:
How to Deploy Gemini Enterprise in Your Organization
It’s one thing to hear about a buzzy technology like agentic AI. It’s another thing entirely to figure out how to use it within your own organization. This post provides practical, step-by-step recommendations for getting started with Gemini Enterprise.
How Quiet Inefficiencies in Google Workspace Can Undermine IT Teams
At many organizations, IT professionals spend much of a typical workday handling “admin chaos” — all the smaller, recurring frictions that slow IT teams down. Handling all these small tasks manually is a both a time sink and morale killer. But it’s avoidable with the right tech tools. This post covers specific ways Promevo’s gPanel product can help.
For eComEngine:
A Seller’s Guide to Amazon Feedback Software
For any business that cares about its customers (which should be all of them), feedback is a valuable resource. While selling on Amazon gives businesses access to a much larger customer base, having a less direct relationship with those customers is a tradeoff. Amazon feedback software can help businesses bridge that gap and proactively gather valuable customer insights.
4 Ways to Use Your Top Amazon Product Review Keywords
For Velocitize:
No, You Don’t Need an App for That
Yes, mobile is a big deal and you definitely need to make sure your website and digital products work well on all device types. But does that always mean building an app? Not necessarily.
The Business Case for Collecting Less Data
Marketers love to talk about data and the value of being data driven. But are you really using all the data you have now? Collecting less data can actually be good for your brand.
For HostGator:
How to Use Pop-Ups Without Being Annoying
Ask anyone you know and they’ll probably say they hate pop-ups. Yet they’re everywhere you go online. Should you use pop-ups on your website? And if you do, is it possible to do so without pissing off your visitors?
Best Practices for Conversion Rate Optimization
Getting website traffic is hard enough, but if people never follow up that visit with action, the traffic isn’t worth much. This post provides tips for how to increase website conversion rates.
For Audiense:
6 Experts Spill on How to Build a Bigger (And Better) Audience
Before you can sell your services, you need the attention of the people you’re trying to sell to. Building an audience is no easy feat, but it’s a great way to make sure potential clients are paying attention. In this piece, six expert consultants share their strategies for gaining an audience.
13 Steps to Building and Monetizing an Online Community
Online communities can be immensely valuable for both those running them and their members. But running an online community takes work, and if you want that effort to translate into money, you need to figure out how to monetize your online community.
For Shared Assessments:
Do you know who has your data and how they’re using it? The data economy is vast, and many consumers have no idea just how far it goes. But governments and consumers are increasingly pushing for more transparency and regulation.
For office workers around the world, the pandemic introduced a huge shift to remote work. While that shift has offered a lot of benefits to workers and businesses alike, it also introduced a lot of new risks for businesses.
Guest Posts and Articles
For Fast Company:
Why Professional Networking Groups for Women Remain Valuable
Across the country, groups and spaces devoted to helping women connect with each other professionally proliferate. And there are good reasons why.
For Orbit Media:
How to Earn Links from Writers (7 Tips from the Writers Themselves)
Every professional content writer has some general guidelines when it comes to deciding which content is worth linking to. If you care about earning links (and you should), it pays to know what writers are looking for.
For MarketingProfs:
5 Steps to Affordable and Effective Small Business Content Marketing
Content marketing has moved out of the realm of hype and onto the list of things most businesses need to be thinking about to succeed online. Good content marketing does require time and money though, which makes it scary for small businesses. Here are some ways to make sure content marketing is successful and sustainable.
Long-Form Content Marketing
For HostGator:
15+ Link Building Ideas for eCommerce Sites
Link building’s the hardest part of SEO (search engine optimization) for most businesses. Read this comprehensive guide on different smart strategies eCommerce websites can use to earn links.
Compact Appliance Buyer’s Guide:
A Buyer’s Guide to Espresso Machines*
There’s coffee, and then there’s espresso. Whether you’re an espresso connoisseur or someone who just wants to save a few bucks each day by making your favorite espresso drinks at home, the market for espresso machines is large and can be overwhelming. This guide can help anyone on the market for an espresso machine gain a clear idea of what to look for.
Wine Cooler Direct Buyer’s Guide:
The Ultimate Guide to Corkscrews and Wine Openers*
No matter how great that bottle of wine you’re ready to drink is; it’s worthless if you don’t have a way to open it. Turns out, you have more options for getting that bottle open than you may have realized. This guide provides a comprehensive view of the different types of wine openers available and what you need to know about each.
*Article saved with the help of Authory
You can also find examples of my writing about content marketing and copywriting on the Austin Copywriter blog.
If you want help with your content, learn more about how I work and get in touch and let me know what you need.