Are you a small business owner interested in learning more about content marketing? If you’ve heard that content marketing is a good way to promote your business and improve your brand reputation, but want to learn more before you get started, this white paper lays out some of the basics.

Content marketing allows your business to attract new customers and develop relationships with current customers by offering something of value to them.

With this white paper, An Introduction to Content Marketing for Small Businesses, you can get a feel for whether or not you’re ready to get started developing and deploying a content strategy for your business.

If you have questions, feedback, or would like some help developing quality content to promote your business, feel free to contact me at kristen@austin-copywriter.com.

Testimonials

Kristen is such a talented writer and an overall subject matter expert as well. As editor of Velocitize.com, I worked with Kristen for more than a year and have seen firsthand how much research (and personality) she puts into her writing. Whether it's content marketing trends, diversity in the workplace, or the Covid-19 consumer, she's able to wrap facts and figures into solid storytelling. I highly recommend working with Kristen if you're lucky enough to have the opportunity!

Eileen Smith, Velocitize

Kristen has been one of our go-to writers for the last two years, and at this point I consider her an essential member of the team. From the first assignment, Kristen immediately understood our brand voice and strategy, and adapted her writing accordingly. She's reliable, talented, and hard working, and can be trusted to work independently, reaching out when she needs information and consistently meeting deadlines. I highly recommend working with Kristen for your content marketing projects.

Andrew Gori, Zendesk

If you are looking for the perfect copywriter, you’ve come to the right place. Kristen is a content marketer’s dream. She consistently produces extremely high-quality content that is both compelling to read and written with an eye for SEO. She requires very little direction and is always ahead of deadlines. Whatever the subject matter, tone, or format, you can rely on Kristen to deliver an expertly-written piece designed with your particular audience in mind. I couldn’t recommend her more strongly.

Amelia Wilson, HostGator

Kristen is an exceptional writer. In my role as the content manager for a SaaS company, I am constantly reviewing new content and some of it needs extensive work before publication. I've been working with Kristen for several months and appreciate that I can always count on her to deliver high quality articles that are ready to publish and need very little editing. Kristen is detail oriented, writes knowledgeably, and is a great communicator. She's also never missed a deadline. I highly recommend Kristen.

Becky Trowbridge, eComEngine

My department has been using Kristen as a content creator for some time, and we're incredibly lucky to have her skills available to us. I'm not exaggerating when I say that literally everything she composes is clear, concise, well-written, and well-researched. I often assign Kristen a variety of topics, and she always submits great content, no matter how obscure the subject matter. She also makes my life much easier, because her work requires little no no edits and is always top-quality. We've seen significant progress in our blog traffic in recent years, and I know that the quality content Kristen creates for us has been monumentally helpful in improving our SEO. I would highly recommend her for any content project!

Andrea Kinnison, Volusion

Kristen's writing is consistently accurate, up-to-date and free from errors. She makes working with her a breeze by always turning in projects on time that are high-quality and well-written. I highly recommend hiring Kristen for any of your content and copywriting needs.

Alexis Krasinski, HostGator

Kristen was a stellar contributing copywriter for our Directional Cue Amazon consultancy blog. She was able to research and write on a diverse set of topics with little instruction and provide quality pieces for lead generation and thought leadership. Many of her articles were among the highest converting on the blog. I would recommend her to anyone looking for an excellent and well-organized copywriter and hope to work with her again.

Abby Kaplan, Adlucent

Kristen is a star contributor to the Kuno Creative blog. Her articles are always well researched and well written, with highly relevant and educational information for our target audience. I wouldn't hesitate to hire Kristen for your content needs.

Brianne Rush, Kuno Creative

As a contributing freelance writer for HostGator, Kristen is thoughtful in her writing, particularly as it pertains to our audience needs and our business goals. She consistently delivers articles on time and on budget. What's more is that several of her articles have received top traffic ranking on our blog and even earned Google Snippets to improve our SEO! The best part? Instead of simply waiting for new assignments, Kristen will thoughtfully pitch article ideas to us based on her expertise and timely research. I highly recommend Kristen as a contributing writer.

Blair Williamson, HostGator

As a responsive and perceptive copywriter, Kristen asks the right questions. The articles she has delivered to our organization have been pitch-perfect: her voice is professional and her finished work is a pleasure to read. Kristen is a virtuoso in the technological writing realm.

Sabine Zimmer, Shared Assessments

Austin Copywriter

Austin Copywriting & Content Marketing

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Introduction to Content Marketing for Small Businesses: An Austin Copywriter White Paper