Part 3 in our Introduction to Content Marketing for Small Businesses video series covers what you can expect to get out of content marketing.
Give it a look, and let me know what you think!
If you prefer to read it rather than watch it, here’s the transcript:
Our focus in this video is some of the specific benefits content marketing can offer to your business.
We’ve talked more generally about why it’s useful and what it is, so here’s what you can expect to get out of content marketing.
Benefit #1: A stronger reputation.
So much of small business success comes back around to reputation. Who’s heard of you and what did they hear?
Current and past customers who have had a great experience with you are a really good way to build this reputation, but limited. They don’t know everybody, and you want to attract and impress customers included in that circle beyond their reach.
Imagine a woman in crisis. She’s having a terrible day because she has a problem she can’t solve on her own.
Naturally, she turns to Google. She finds a blog post on your website telling her exactly what she needs to know to solve her problem.
Success! You’ve just made a positive impression on someone who has never heard of you before.
The problem and solution vary depending on what you have to offer, and how you help your customers, but the idea is consistent. Helping people will improve your reputation.
Benefit #2: A convincing demonstration of your expertise.
That same woman we just talked about. Not only does she think fondly of your company now because you helped her solve a problem, that blog post also showed her you know your stuff on: accounting/furniture building/gardening/whatever your business does.
If you’re worried that giving your expertise away for free could lose you business, chances are, it won’t.
Most people are happy to hand over the chores they don’t excel at to someone who does (for a reasonable price).
Benefit #3: Greater visibility.
You need people to know you exist, plain and simple. No one will ever think to buy your product or services without first knowing you exist.
Content marketing helps spread the good word of your business throughout the web. And, once people start liking you enough to talk about you with friends, beyond.
You give people something worth talking about and sharing, and they will. Your reach will extend based on how large of an audience you gain, and how much they like what you have to say.
While not a comprehensive list, that hits some of the most important benefits of content marketing for your small business.
Check back soon for the 4th and final entry in our Beginner Content Marketing for Small Business video series where we get into some of the best tips to make sure you do content marketing right.