Are you one of those people who prefers learning through videos instead of reading?
As an avid reader and professional writer, I don’t really relate, but I figure you deserve to learn about the benefits of small business content marketing too.
Check it out below, and be sure to let me know if you have any questions or feedback.
In case you’re not able to watch it, here’s the transcript:
Hi! I’m Austin Copywriter, Kristen Hicks. Look, I know as a small business, you have limited resources and really need to be careful where you invest your time and money. There are lots of options for advertising and marketing, so what makes content marketing worth considering?
Here’s the thing, people are sick of advertising that feels like advertising. Do you actually sit through commercials anymore if you have the option to fast forward?
Do you bother to look at the billboards, the ads on public buses, or the ones they even put in bar bathrooms these days? Probably not. I don’t
We all encounter too much advertising and have gotten really good at tuning it out.
The solution to that problem is content marketing.
Content marketing is based on a simple idea. Tell people what they want to hear, rather than what you want them to hear.
But how does that lead to sales? We’ll get to the how and why more in parts 2, 3, and 4 but it does!
Small businesses have long recognized the value of building a solid reputation on good products and personal customer service. Content marketing just helps bring those proven values into the Internet age.
Check back soon for Part 2 in to the Introduction to Content Marketing for Small Businesses series, where I’ll discuss just what content marketing is.